Nobody Owns Your Language Strategy
March 13, 2020
As stated in our previous article, all companies should aspire to the strategic Global Mindset model when entering international markets. In this article, we discuss the importance of language strategy and suggest how to enable a successful language strategy practice in your company.
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Global Mindset Matters
February 14, 2020
This is the first in a series of articles addressing company expansion into global markets. The series highlights solutions and pitfalls when a company enters and supports these markets.
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Nineteen Words
January 13, 2020
A new understanding of your global business audience…and the single rule to help you best reach them
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The Localization Engineering Dilemma
December 11, 2019
Those who have spent considerable time in the localization field understand that there are a few repeated themes in this business sector. One of these themes has been the continuous need to search for and hire software localization and internationalization engineers. Finding such personnel has been difficult.
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