Blog




Better Localization Living Through Communication


August 14, 2020

In an earlier blog, we suggested that localization teams succeed when they align with the company’s greater business goals. The “pillars” that rest on the foundation of business alignment and support localization success are communication, resources, and technology. Communication is the most interesting and nuanced of the three pillars.

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Evangelization is dead. Long live Alignment!


June 15, 2020

Localization managers’ most persistent complaint and challenge hasn’t changed in the last two decades. Earlier this year, yet another survey revealed that Localization managers see ‘getting other parts of the business to understand and appreciate the value of localization’ as their main challenge.

Evangelization has failed. When something isn’t working, do something else.

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Beyond Operations: Localization Relevance


May 28, 2020

You’re a seasoned professional in the localization field. You have responsibility for or are managing, a localization organization. Your team or function may be humming along. You manage global-ready software; localize, translate and deliver content; and provide internationalization guidance. You evangelize, either through your deliverables or your work with internal stakeholders, on the importance of localized support for global customers/users. In short, you have an established functional organization.

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Transition and Change = Opportunity


April 16, 2020

The impending system shifts unfolding with a worldwide pandemic promise to introduce new challenges and directions for enterprises and their localization organizations. As a localization leader or practitioner, acknowledgment and focused planning around the challenges enable opportunities for successful localization transitions. These opportunities can become the pillars that best support your localization team’s current models and future success.

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Nobody Owns Your Language Strategy

Nobody Owns Your Language Strategy


March 13, 2020

As stated in our previous article (https://www.localesolutions.com/blog/global-mindset-matters/), all companies should aspire to the strategic Global Mindset model when entering international markets. In this article, we discuss the importance of language strategy and suggest how to enable a successful language strategy practice in your company.

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Global Mindset Matters


February 14, 2020

This is the first in a series of articles addressing company expansion into global markets. The series highlights solutions and pitfalls when a company enters and supports these markets.

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Nineteen Words

Nineteen Words


January 13, 2020

A new understanding of your global business audience…and the single rule to help you best reach them

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NASA prentation

The Localization Engineering Dilemma


December 11, 2019

Those who have spent considerable time in the localization field understand that there are a few repeated themes in this business sector. One of these themes has been the continuous need to search for and hire software localization and internationalization engineers. Finding such personnel has been difficult.

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