Blog

Evangelization is dead. Long live Alignment!

Localization managers’ most persistent complaint and challenge hasn’t changed in the last two decades. Earlier this year, yet another survey revealed that Localization managers see ‘getting other parts of the business to understand and appreciate the value of localization’ as their main challenge.

Evangelization has failed. When something isn’t working, do something else.

Beyond Operations: Localization Relevance

You’re a seasoned professional in the localization field. You have responsibility for or are managing, a localization organization. Your team or function may be humming along. You manage global-ready software; localize, translate and deliver content; and provide internationalization guidance. You evangelize, either through your deliverables or your work with internal stakeholders, on the importance of localized support for global customers/users. In short, you have an established functional organization.

Transition and Change = Opportunity

The impending system shifts unfolding with a worldwide pandemic promise to introduce new challenges and directions for enterprises and their localization organizations. As a localization leader or practitioner, acknowledgment and focused planning around the challenges enable opportunities for successful localization transitions. These opportunities can become the pillars that best support your localization team’s current models and future success.

Nobody Owns Your Language Strategy

As stated in our previous article (https://www.localesolutions.com/blog/global-mindset-matters/), all companies should aspire to the strategic Global Mindset model when entering international markets. In this article, we discuss the importance of language strategy and suggest how to enable a successful language strategy practice in your company.

Global Mindset Matters

This is the first in a series of articles addressing company expansion into global markets. The series highlights solutions and pitfalls when a company enters and supports these markets.

Nineteen Words

A new understanding of your global business audience…and the single rule to help you best reach them

The Localization Engineering Dilemma

Those who have spent considerable time in the localization field understand that there are a few repeated themes in this business sector. One of these themes has been the continuous need to search for and hire software localization and internationalization engineers. Finding such personnel has been difficult.